Watch our new TV commercial where four Weet-Bix™ kids (Jess, Carlos, Hamish and Will) attempt to go from snow to surf in one run. Starting up at the top of Mt Lyford in the South Island, they ride all the way down the mountain and roads to the beach at Kaikoura, with a bit of help from the community – proving that 'Nothing stops a Weet-Bix kid'.

This advertisement was filmed on closed roads under controlled conditions. Sanitarium does not promote or encourage children to participate in or be involved in unsafe situations, acts or behaviour. We advise for children to talk to their parents about anything that they are unsure about.

Check out our making of video to see how our new TV commercial was created, and how the kids made the epic run from snow to surf. Shot over four days in Kaikoura, you'll get to meet the kids, the Director, see where each scene was shot and how the idea was brought to life.