Weet-Bix are proud to be closely involved with Parachute 2011, New Zealand's largest Christian music festival.

Parachute draws crowds of over 25,000 to Mystery Creek, Hamilton for four days (28-31 January 2011) of local and international artists spread over six stages. Featuring a huge range of activities in a family friendly, drug and alcohol free environment, Parachute is known as the happiest little festival on earth.

Weet-Bix will be hosting a Big Breakfast on Sunday morning. Festival-goers will be able to enjoy a Weet-Bix breakfast for a gold coin donation, all of which goes to helping World Vision address poverty worldwide. That's a great start to the day for a great cause. So come along and join in on the Weet-Bix fun at Parachute!